7 Days of Halloween
A week of Halloween downtown when the Trick-or-Treat Trail could not run: a storefront decorating contest, treats, a scavenger hunt, ofrendas and an Owl-O-een.

October 25 to 31, 2020: storefront decorating with Facebook voting, Visit for a Treat, a Where's Waldo hunt with Bohème, Day of the Dead ofrendas and the UC Davis Raptor Center's Owl-O-een.
More work
EventsZombie Bike Parade Festival
I direct the Zombie Bike Parade Festival, Davis' Halloween day, and I build its brand end to end: identity, marketing, media and sponsors.
EventsThe APAPA Jupiter Train float
Coordinated the creation of the float and led the parade unit three times, in front of hundreds of thousands of spectators and 3 million viewers on ABC, Hulu and Disney+.
EventsThursdays in the Davisphere
Nine Thursday nights in Central Park: live music, food, a beer and wine garden, vendors and nonprofits. About 25,000 people came through.