Smartz GraphicsDavis, California Booking new projects for November Book a call

Independent creative studio, Davis, CA

Big ideas.
Launched locally.

I am Aaron Wedra. I help businesses and nonprofits in Davis make an impact through bold design, local and regional marketing, community connections you cannot buy, and the software and AI systems that supercharge all of it.

The Smartz Graphics markVoted #1 best graphic design in Yolo County
  • 1,000+businesses served
  • 26years in Davis
  • $1.2M+helped bring to Davis small businesses
  • $80K+helped raise for charity
  • 3M+viewers reached
  • Countlesssmiles to faces

You could hire a designer, a marketer, an event planner, a developer and a business consultant.

Or you could work with someone who does it all, quickly and effectively, and who knows who to call: the printer, the reporter, the partner who helps you grow. That is the difference. That is me.

Aaron Wedra in zombie paint on the Good Day Sacramento set with hosts Cody Stark and Maria
Aaron Wedra receiving his Davis Chamber of Commerce member plaque
Aaron Wedra with balloons in front of Steve's Place Pizza during the Davis Downtown Sidewalk Sale

Featured work

Local character.
Lasting impressions.

From an unmistakable logo to an event that brings a whole town together. A look at the creative behind familiar local projects.

All the work
Websites
Drive less, bike more

The Bike Campaign

Website and campaign graphics for the Davis nonprofit that gets more people on bikes.

Events
Festival director. Hosted by the Davis Odd Fellows

Zombie Bike Parade Festival

I direct the Zombie Bike Parade Festival, Davis' Halloween day, and I build its brand end to end: identity, marketing, media and sponsors.

Apps and software
A community safety map for Davis

Davis Watch

A prototype in development: a community safety map for all of Davis, built on Davis PD public data, with one-tap buttons for a heads up, cleanup and outreach. Nothing is final yet.

Games and play
Free to play in any browser

The real Davis, as a video game

Ride past Old City Hall and the Varsity, find Robert Arneson's Eggheads on campus, dig up an 1890s bottle for the Hattie Weber Museum and meet your City Council. Free on any phone or computer.

Productions
Davis Odd Fellows Hall

Brent Pella comedy show, sold out

A sold-out comedy night at the Odd Fellows Hall with Brent Pella, a Davis local on MTV, and a partial fundraiser for NorCal Trykers.

Civic projects
City of Davis, DDBA, Davis Chamber and 9 more

Restoring the Welcome to Davis sign

Identified the need and led the restoration, uniting twelve community groups behind one landmark.

Branding and print
Davis businesses and nonprofits

100+ logos for local businesses

The Davis Bike Club, Friends of Watermelon Music, Tauzer Apiaries, Yolo County, Golden Arch Enterprises and many more.

Campaigns and marketing
Davis Downtown Business Association

Open Air Davis

Branding and communications lead for the program that converted streets and supported 40+ outdoor dining popups during the pandemic.

Featured project

Davis, the real one,
as a video game.

Zombify Davis puts the real town into a free game on your phone or computer. Ride past Old City Hall, the Varsity and Davis Cyclery, find all five of Robert Arneson's Eggheads on campus, dig up an 1890s bottle for the Hattie Weber Museum, track down the Toad Hollow tunnel and meet your City Council. Then go explore the real thing.

If it is digital, we can probably make it. A game, an app, an interactive map of your town or your business: dream for yourself.

The Davis bike map inside Zombify Davis, with every neighborhood from North Davis to South Davis
UC Davis in the game: the Bike Barn, Shields Library, Kemper, Bainer, Mrak Hall and an EggheadDowntown Davis in the game: Zia's, Paint Chip, Davis Cyclery, Old City Hall, Woodstock's and the VarsityYolo farmland in the game: sunflowers, tomatoes and the Yolo Bypass rice fields

How I can help

Your idea.
A clear way forward.

A flyer, a full campaign, a website with its own back office, an app, or a community-wide event. We find the right scope, then make every piece work together.

  • Identity and graphic design

    Logos, print pieces and a visual language that feels like you.

    • Logos, mascots and animations
    • Flyers, banners and posters
    • Social media graphics
    • Brand guidelines
    • Clothing and apparel design
  • Luxury websites and digital

    Luxury websites you own: clear, fast and built to bring in business.

    • Website design and refreshes
    • Landing pages, forms and blogs
    • E-commerce
    • Special effects: animated backgrounds, motion and interactive touches that make people stop and look
    • Ownership of your site and files
  • Local marketing

    Campaigns, newsletters and creative that connect with your community.

    • Local advertising
    • Social media campaigns
    • Email newsletters
    • Media relations
  • Events and experiences

    A shared purpose, a memorable identity and the details to bring it together.

    • Event branding
    • Promotional graphics
    • Outreach strategy
    • Sponsor and partner recruitment
  • Networking and advocacy

    Twenty years of relationships in Davis, put to work for your project.

    • Access to local partners and vendors
    • Strategic community outreach
    • Introductions to media and civic leaders
  • Video game design lessons

    Private Unreal Engine lessons on Zoom for kids and teens who want to make games.

    • 2D texture art and 3D modeling
    • Character and level design
    • Blueprint scripting
    • No coding experience required
  • Software and app development

    Apps, back offices, games and augmented reality, built with AI in days and handed over with the keys.

    • Custom apps and tools: interactive maps, trackers, member networks, booking and inventory
    • Private back offices where your team edits, tracks and files requests in one place
    • Games and experiences for the web and phone
    • Augmented reality
    • AI assistants built into your tools, answering from your own facts
    • Everything in your accounts, with the source code in your hands
  • Business consulting

    Strategy, systems and introductions from someone who has run the campaigns, the events and the books.

    • Monthly strategy meetings with your team and partners
    • Marketing, launch and fundraising plans you keep
    • AI operating systems for your business, set up and taught to your staff
    • Introductions to vendors, partners, media and civic leaders
    • Help landing sponsors and media partners

Need it fast? I am known for delivering high-quality design in real time.

  • Need a flyer in 24 hours? I have got you.
  • Launching a campaign and need eyes now? Let us cut through the noise.
  • Planning an event but cannot get local media to show up? I will make the calls.
  • From logos to websites, I build the visuals that get attention.
  • From e-blasts to local ads, I help you reach the people who matter.

Supercharged: AI, put to work

My team and I implement AI better than most.

Websites and SEO, campaigns, a dozen social accounts at once, media and fundraising outreach, email newsletters and more. I ran the 2026 Zombie Bike Parade Festival this way and earned more than one million impressions. I can build it for you, teach you to run it, and hand you the keys. Always an open book.

  • AI-powered websites and SEO
  • Social media, many accounts at once
  • Marketing campaigns
  • Media outreach
  • Fundraising and sponsor outreach
  • Email newsletters and automation
  • AI assistants and operations

How I work

Take the leap.
We build the wings on the way.

Great ideas gain energy when they start moving. So we put something real on the drawing board right away, then we polish it together. You bring the vision; I bring the enthusiasm, immediate implementation and the AI that supercharges it. You will see progress from our very first meeting.

  • Real drafts in the first meeting
  • Confident decisions, made together
  • Launch, learn, then polish
  • You own every file, account and key

Packages

Valuable packages.
Real results.

Choose the package that fits your goals and I will help you launch with bold design, strategic local and regional marketing and powerful community connections. Each one has an AI add-on that snaps on like a puzzle piece when you want the work to keep running every week. Every package can be adjusted; these are the starting points that work.

Compare all the packages
Tier 1

The Launch Pad

For individuals or businesses that need a set of key design assets to get moving: fast, focused and effective.

Timeline
Delivered in 3 to 5 days (need it faster? let us talk)
Revisions
2 rounds of revisions
See the details
Snap on the AI add-onThe AI JumpstartPut your new brand to work this week: a working consult, AI set up in your own accounts and your starter assets out in the world.
Snap on the AI add-onThe AI Marketing EngineFor businesses and nonprofits that want marketing that runs every week: the website, social and email from your Flight Plan working together.
Tier 3

The Campaign Blueprint

For businesses and organizations that want a full campaign to keep. Everything in the Flight Plan plus 8 more starter assets, 5 more major assets and a plan you own.

Timeline
Delivered over 3 months
Revisions
Monthly strategy meetings with your team and partners
See the details
Snap on the AI add-onThe AI Campaign CommandFor organizations with a big launch, event or fundraising goal: the full playbook I used for the Zombie Bike Parade Festival.
Tier 4

The Legacy Mission

For those ready to leave a lasting impression in Davis and beyond. Professional event planning, six months of campaigning and everything in the Campaign Blueprint.

Timeline
Delivered over 6 months
Revisions
Twice-monthly strategy meetings with your team and partners
See the details
Snap on the AI add-onThe AI Campaign CommandFor organizations with a big launch, event or fundraising goal: the full playbook I used for the Zombie Bike Parade Festival.

What Davis says

"Aaron listens and delivers."

Kim Eichorn, Lyon Real Estate, Davis, CA

  • Mary Yin Liu
  • Dave Rosenberg
  • Nancy Hannell
  • Jim Chakedis
  • Gill Williams
  • Brian Naiman
  • Brent Pella
  • Brett Maresca
  • Sheru Singh
  • Ruth Asmundson, Ph.D.
  • Merrily DuPree
  • Bob Bowen

Community leaders and five-star Google reviews

Aaron's character reflects the spirit of Davis.

His leadership, creativity and tireless work have made a lasting impact, whether through design, marketing, event planning or fostering collaborations. Aaron brings vision, execution and the ability to unite people behind shared goals.
Dave RosenbergFormer Mayor of Davis, former Yolo County Supervisor, City of Davis

Aaron masterminds the whole event.

Aaron is amazing to work with. So organized, dedicated to his work and super efficient. NorCal Trykers has been the beneficiary of the Zombie Bike Parade in Davis. Aaron masterminds the whole event and over the last five years has raised $50,000, helping us provide trykes to kids with disabilities. I fully recommend him both for his professional work and his work ethic.
Gill WilliamsFounder of NorCal Trykers, NorCal Trykers

If there were 500 stars, Aaron would deserve them all.

This man is a community leader and incredible connector. It was a pleasure working with him to produce a sold-out comedy show at the Odd Fellows Hall in downtown Davis, and his commitment to bringing positive experiences into the world and his community is inspiring.
Brent PellaCelebrity comedian, Davis local, featured on MTV, Comedian
Five stars

From the five-star Google reviews

  • "Aaron is imaginative, responsive and very stingy with our budget."

    Dr. PerlmanPerlman Center for Eye and Eyelid Surgery
  • "Aaron at Smartz Graphics is a true community gem."

    Hiedy KellisonDowntown NorCal
  • "The website is our number one way of bringing in business."

    Robey CarboniA Grand Affair Party and Rental

All of them: the leaders and the reviews

Featured event

I direct the Zombie Bike Parade Festival.

I direct the festival and I build its brand end to end: the identity, the posters and guides all over Davis every October, the marketing, the media and the sponsor program. Eight Halloweens in, it is a regionally known brand.

  • Festival director
  • Brand and identity
  • Marketing and media
  • Posters, guides and graphics
  • Sponsors and partners

We are officially a regional brand.

A Zombie Love Letter to Davis, the 2026 thank-you letter
A crowd of costumed riders rolling out of Community Park at the Zombie Bike Parade
A skydiver drops into the festival at 2:30
A child rides a red adaptive tryke in the parade
  • Nearly 2,500people came through Community Park and Mace Ranch Park
  • 5,000+an estimated crowd served on Halloween day in Davis
  • $60k+helped raise for charity over eight festivals
  • 1M+impressions for the brand across the region
  • 5Sacramento TV stations covered the festival
  • 11,000website visitors, two and a half times last year
  • 200+sponsors, partners and media friends
  • 70volunteer shifts, every one filled

Website launched by Action Flipbooks, who also photograph the festival.

Your team in Davis

Smartz Graphics is in Davis.

Aaron, Milly, Jeff and Sterling: designers, writers, builders and business people with deep Davis roots. We show up in person, we know who to call, and we move fast.

Aaron spends part of the year in Braga, Portugal. The team in Davis keeps every project moving.

Meet the team Become a partner

Ready when you are. Let's get to work.

Book a working consult and we start on your project the same day: a single flyer, a full campaign, an AI system or a community-wide event.